Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
- Downloads：2664
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-03-23 09:17:08
- Update Date：2025-09-06
- Status：finish
- Author：Michael Loban
- ISBN：1544520182
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Traditional advertising has yielded its throne to the digital world， forever changing how major retailers， media outlets， and consumer goods companies attract their target audience-and forever changing how ROI is determined。
Crawl， Walk， Run is your practical guide for navigating each stage of analytics maturity， beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions。 Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform。 You'll learn why Google Marketing Platform dominates the industry， which changes you can expect with Google Analytics 4 and Ads Data Hub， and how to implement data governance with new privacy guidelines （such as the California Consumer Privacy Act）。 This updated second edition also includes a foreword from Sean Downey of Google （Vice President， Platforms）。
Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you。
Crawl， Walk， Run is your practical guide for navigating each stage of analytics maturity， beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions。 Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform。 You'll learn why Google Marketing Platform dominates the industry， which changes you can expect with Google Analytics 4 and Ads Data Hub， and how to implement data governance with new privacy guidelines （such as the California Consumer Privacy Act）。 This updated second edition also includes a foreword from Sean Downey of Google （Vice President， Platforms）。
Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you。
Reviews
Robert Petkovic
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A web analytics book without a single line of codeBeing a web analyst for more than a decade I’ve read some books on digital analytics and among the best were those that didn’t talk on how to set up this， how to capture that， where to put this code， etc。 This is such a book and it can help any mid-level “hoping to be senior” analysts better understand their future job and obligations。 You see， being a senior web analyst doesn’t mean you’ll implement the code faster （well， actually it does， but n A web analytics book without a single line of codeBeing a web analyst for more than a decade I’ve read some books on digital analytics and among the best were those that didn’t talk on how to set up this， how to capture that， where to put this code， etc。 This is such a book and it can help any mid-level “hoping to be senior” analysts better understand their future job and obligations。 You see， being a senior web analyst doesn’t mean you’ll implement the code faster （well， actually it does， but not in large amounts）。 What it means that your value will mostly be in explaining all those figures， tables and charts to your clients in a way they not only trust you but also understand what they need to do in order to push those charts in desirable directions。 Without that skill， you’re just another JavaScript master who can find the appropriate code faster。 This book explains how various organisations are at different level of analytical maturity and what it takes them to move to the next level。 Data is the new oil， data is the new water and every organisation in the world will have to understand all those figures and charts better。 Not only understand but be able to figure out how to use them to be better。 In order to achieve that， they’ll need to hire analysts who are not good in getting reports done， not good in explaining what those figures and charts mean， but analysts who can suggest those organisations what do to， how to change copy， campaign， design， functionalities， and even internal and external teams in order to get better results。 If you want to become such analyst， this is the book to read and study （this and Avinash’s “Web Analytics 2。0”）。 If you are a company owner who wants to lead a digital transformation （a very hot term in Covid-19 times）， read this book and find out how “digital mature” your company is， how mature you want it to be （or is able to） and what to expect during that journey。 Excellent book， but weak with storytelling， which is to be expected if you’re having not just two authors but 13 of them。 Perhaps some great editors could make it more useful to company owners and not just to web analysts。 Also， I couldn’t help myself but to see the book as one giant native ad for the authors’ company - Info Trust。 A great ad， but still an ad。 Hence the 4 stars， but I will go back to this book often。 。。。more
W。 Charles Slaven
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